Since 2022, we have had the opportunity to create several video series and campaigns for Aquaproof. From concept, script, talent, to location, everything was carefully prepared. We focused not only on the visuals but also on ensuring that the brand’s values were effectively delivered. We created a main character known as ‘Pak Proof’—a handyman with a unique, humorous, and romantic personality. Through the series ‘Pak Proof: Not Your Ordinary Handyman’, we brought to life witty stories with a touch of horror.
Aquaproof
2022
Aquaproof is a national brand and the pioneer of waterproof coating paint in Indonesia. For more than 30 years, Aquaproof has been trusted to protect roofs and walls of buildings. Produced by PT Adhi Cakra Mulia, Aquaproof is backed by a strong commitment to quality, with all products manufactured under an ISO 9001-certified management system. By consistently prioritizing quality, Aquaproof has earned prestigious recognitions, including the Superbrands award in 2005 and the Top Brands award in 2009.
