UII
We’re excited to work with the Accounting Study Program at Universitas Islam Indonesia (UII), a program with strong academic reputation and international recognition. For this project, we wanted to go beyond just creating a serious academic brand. Together with UII, we brought in a more dynamic approach—mixing solid credibility with creativity, entertainment, and content that feels close to Gen Z students.
As part of the branding process, JT Digitally developed educational content tailored for young accountants and accounting students, making complex topics easier to digest and more engaging. Some of these contents were inspired by academic journals, adapted into creative formats that connect with the student world. Combined with entertainment-style storytelling, this approach helped the program feel more approachable, modern, and inspiring, strengthening its appeal to future students while keeping its strong foundation of integrity and global recognition.
